dpDesign to Create Packaging and Display for Launch of Skull Hooker Products at Shot Show
Award Winning Graphic Design Firm to Create Visual Branding Elements to Highlight Novel Features of New Hunting Item


KLAMATH FALLS, OR, November 05, 2009 /24-7PressRelease/ -- Rob Shaw, President of Ivent, LLC, creators of the Skull Hooker line of outdoor and hunting related products, announced today that his firm has engaged dpDesign to craft the visual packaging and sales collateral essential for the introduction of new items at the Shot Show in Las Vegas.

"My marketing consulting firm, Duquesa Marketing and I, looked at a number of options for creative graphics", said Mr. Shaw. "The Skull Hooker products are unusual in that they are a combination of contemporary styling; function, easy to install and visually compelling. We needed creative work that would feature these benefits and reinforce the utility of the product in the consumer mind".

"I was interviewed By Rob Shaw and Geoff Ficke, President of Duquesa Marketing", said Diana Puppin, President of Cincinnati based dpDesign. "They stressed that, though the Skull Hooker was a hunting related product, the packaging design required a different visual element to highlight the unique performance benefits of the line. So, we are striving to enhance branding elements of the range".

Skull Hooker products will be launched at the upcoming Shot Show in Las Vegas. Shot Show is the premiere hunting industry trade show in the United States and attracts a huge group of attendees from around the world. Retail pricing for Skull Hooker products, show specials and shipping information will be unveiled at Shot Show.

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