Greater Cincinnati Marketing Services and Support Company Receives National Recognition for Direct Mail Campaign
Multi-Craft honored by national trade organization for digital printers for annual case study collection

CINCINNATI, OH, June 04, 2010 /24-7PressRelease/ -- Multi-Craft, a greater Cincinnati based marketing services and support company, was honored for "Effective Direct Mail Campaign" by PODi, a national trade organization for digital printers. Multi-Craft's campaign is now showcased in the PODi Digital Print Case Study Database, the world's largest collection of successful digital print case studies. Recognized case studies are selected for this compilation based on a project's marketing and print innovation, and its superior results.

PODi accepts submissions annually for its collection from print and marketing service providers from around the world. An experiential marketing campaign, Multi-Craft's "Effective Direct Mail Campaign" provided potential customers with an opportunity to witness a personalized URL (PURL) mailer. The campaign was designed to show how a targeted, well-thought out, creative concept can drive response rates far above the norm.

"This campaign illustrates Multi-Craft's unique marketing capabilities and multi-media solutions that we offer to help our clients sell more products and services, and get more impact from their marketing dollars," Multi-Craft president Debbie Simpson said. "The success of this campaign is another example of how we pride ourselves in proactively putting our client's ideas into motion."

"We look for the best the industry has to offer," president of Caslon, a PODi Affiliate, Rab Govil said. "We're happy to be able to share Multi-Craft's great story with our audience. It's a superb example of using digital print to drive improved marketing effectiveness."
For complete version of the PODi case study, contact Multi-Craft at 859.581.2754, or for more information visit www.multi-craft.com

About Multi-Craft

Multi-Craft is a privately-held marketing services and support company founded in 1955, providing strategic marketing support, creative and print services, mailing, fulfillment and database management for businesses seeking opportunity and growth in their market. Its focus is to develop solutions with measurable results and ROI for a long-term business partnership. Multi-Craft is located in Newport, KY.
For more information visit www.multi-craft.com

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